What business continuity planning teaches us about why customers forgive mistakes but remember inconsistency
9 12 min

What business continuity planning teaches us about why customers forgive mistakes but remember inconsistency

Customers forgive the occasional mistake, but inconsistency damages trust. Learn how business continuity planning protects loyalty.

Kylie Macrokanis
Kylie Macrokanis
16/06/2026

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~ Sarah Maclean.

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