Do you have a Business Sales Funnel?

No Direction, No Growth, No Improvement.

Let us see how Macro Momentum can help you.

We will work on awareness, interest, decisions, actions and leads to increase your sales and build your sales funnels.

Understanding Sales Funnels

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The awareness phase is also known as Top of the Funnel (TOFU).

Kylie and her team use strategies like social media, email marketing, blogging, and high-quality content including videos, infographics, and educational articles.

Here, we address what the website visitor is trying to solve — fixing a problem or achieving a goal and how your service/products can help them.

The next step is to nurture and convert prospects into leads. This is known as the Middle of the Funnel (MOFU).

Tools used in this phase include detailed education, downloads, quizzes, webinars, etc. These resources begin establishing connections, trust, and credibility.

Bringing the lead to becoming a customer. They feel confident and ready to commit, assured your service/product will fulfill their need. This Bottom of Funnel (BOFU) must be clear with a compelling call to action.

Here we are closing the deal. The customer feels satisfied and you provide exceptional customer service to ensure they now stay on as a loyal customer.

Create a Marketing Sales Funnel that Converts

Clearly define your objective. Lead Generation, Sales conversion, refine the customer journey, to name a few. This will determine the strategies required for your funnel. What KPI’s are to be analysed? What channels are going to be required? Do you already have the assets you need? Is the timeline adequate to achieve your set goal?

These are some of the critical factors in setting up your funnel. Kylie will work with you to ensure this is a smooth process.